A Rose for All: Bath & Body Works Brings Back Rose Favorites

What To Know:

Bath & Body Works has refreshed its rose offerings, introducing both new and returning rose-inspired fragrances like Nocturnal Rose, Covered in Roses, Rose, “Inspire Love” Rose & Vanilla and Heirloom Rose.
From fresh and dewy to dark and sweet, this timeless floral is experiencing a resurgence as consumers seek modern and luxurious takes on the classic scent.
Bath & Body Works is bringing back fragrances to meet this moment with five different scents available in store and online. The brand’s rose fragrances draw on the latest fashion trends with a moody color palette and are available in a variety of product forms, including fine fragrance mists, body creams, lotions, eau de parfum, candles and body washes.

COLUMBUS, Ohio, Jan. 09, 2026 (GLOBE NEWSWIRE) -- This year Bath & Body Works is making sure roses aren’t just for bouquets. The brand just launched new rose-focused fragrances and is giving a refresh to consumer favorites!

While this classic ingredient has been used in perfumery for centuries, rose is now experiencing a modern-day renaissance with fragrance consumers looking for innovative, unexpected and luxurious scents with this timeless note at the center.

To meet that demand, Bath & Body Works is debuting its new Nocturnal Rose, a genderless fragrance which offers a unique take on the classic floral. It’s a darker, masculine and mysterious scent with notes of black pepper, wild rose and cedarwood.

Bath & Body Works experts partnered with Givaudan fragrance house and their vice president perfumer Stephen Nilsen to develop this innovative take on rose.

“Nocturnal Rose is a contemporary reimagining of a timeless flower—the black rose reborn in modern opulence,” said Nilsen. “The fragrance is inspired by the scent of Rose de Mai, a rare rose that is harvested from the fields of Grasse, intertwined with the warmth of cedarwood and the smooth allure of golden tobacco. Nocturnal Rose embodies modern luxury with a quiet and irresistible intensity.”

In addition to Nocturnal Rose, the brand is bringing back fan-favorite fragrances including:

Covered in Roses: Indulge in a luscious blend of fresh blooms and juicy fruit, finished with sweet gourmand notes. This alluring fragrance is launching for the first time in a 3-wick candle, laundry detergent and fragrance booster—perfect for filling your space with romantic vibes.
Rose: Rediscover a classic. The brand’s signature rose scent is back with a bold new look and a vibrant, modern twist on the beloved floral—making it feel as fresh as a bouquet just delivered to your door.
“Inspire Love” Rose & Vanilla: Experience a delicate harmony where creamy vanilla perfectly balances with soft rose petals, creating a scent that’s light, dreamy and effortlessly romantic.
Heirloom Rose: Sourced from Bath & Body Works’ aromatherapy collection, this refined floral musk is crafted for true rose lovers who appreciate timeless elegance in every spritz.

“We’ve reimagined rose with a modern edge, for a timeless yet effortlessly chic experience,” said Mary Testa-Gough, associate vice president of product and fragrance development at Bath Body Works. “Each fragrance is meticulously crafted using the highest quality ingredients and techniques to deliver a scent that feels elevated, indulgent and irresistible.”

Adding to the style, the packaging of these fragrances is inspired by the latest fashion and design trends, with a moody color palette that brings a touch of drama to the daily routine.

The rose-forward fragrances will be available in a variety of forms, including fine fragrance mists, eau de parfum, single and 3-wick candles, and an assortment of body care products such as body cream, body lotion and body wash. All body care items are dermatologist-approved* in a luxurious formula made without parabens and sulfates.

Whether someone is shopping for themselves or picking up a Valentine’s Day gift, Bath & Body Works’ rose offerings provide something for everyone who loves to celebrate with fragrance and flair. Shop the latest products now at bathandbodyworks.com.

*Based on review of independent testing by a board-certified dermatologist.

ABOUT BATH & BODY WORKS 

Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,934 company-operated Bath & Body Works locations in the U.S. and Canada, 544 international franchised locations and an online storefront at bathandbodyworks.com (as of November 1, 2025).

MEDIA CONTACT:

Emmy Beach
communications@bbw.com

Photos accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/601d3cb3-8f10-402e-9693-c70253e396b9

https://www.globenewswire.com/NewsRoom/AttachmentNg/21987802-010a-48c8-a618-b42d7596567e

Covered In Roses

Bath & Body Works' Covered in Roses fragrance is back with a bold new look.

Nocturnal Rose

Nocturnal Rose is the newest rose fragrance from Bath & Body Works, offering a darker, masculine and mysterious take on the classic scent.

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.